Content repurposing is one of the best ways to increase your content output without compromising on quality, especially if you don’t have a large content team. Read on to learn how you can use ChatGPT to effectively repurpose your existing Bitcoin content and discover a list of prompts to make the job easier for you.
What is Content Repurposing?
Content repurposing refers to altering existing content and reusing some elements to create new formats for other platforms. It’s an excellent way to save time and resources you could have used to come up with new ideas and helps your Bitcoin brand reach more people on different platforms.
Keeping up with the fast pace of Bitcoin developments and producing fresh Bitcoin content is time-consuming and can get overwhelming. Your audience expects you to regularly produce timely and relevant content, which isn’t always possible.
Repurposing your content keeps your posting schedule in check without consuming too many resources.
Why Should You Repurpose Your Bitcoin Content?
Bitcoin is all about community.
Content repurposing lets you stay in touch with your community on all platforms. Frequently producing content on different platforms increases your audience reach and community interactions. You’ll be able to establish a strong online presence that your community can depend on for information and updates.
Moreover, content repurposing increases your content’s visibility. You can reach new audiences who prefer a different form of content over your original post.
Repurposing content also gives you a chance to have wider coverage of complex topics. Bitcoin can have complex aspects that maybe can’t be fully covered in a single blog post (let alone a tweet) but can be covered more extensively on video. Repurposing your Bitcoin article into a video, for example, can provide value for your audience and meet their needs.
Additionally, content repurposing (especially with AI tools like ChatGPT) saves you time on content creation. Most Bitcoin companies have small marketing teams and typically only one person on content, so repurposing your most popular or impactful content across platforms is an easy way to increase your content marketing efforts across platforms in an efficient manner.
5 Content Repurposing Ideas (+ Prompts!)
Content repurposing might take less time than creating new ideas, but it still needs some finesse. ChatGPT can streamline your workflow and give you great repurposing ideas with the right prompts.
Let’s look at different repurposing ideas across different social platforms.
1. Turn Blog Posts into Twitter Threads
Twitter may be a short-form social platform, but it’s one of the best places to interact with your community. Creating engaging Twitter threads is taxing and time-consuming, so AI content repurposing is a lifesaver.
Here’s a simple but effective prompt you can give ChatGPT to get your blog post repurposed into a Twitter thread:
I am a *what you do for a living*, and I need to create a nuanced Twitter thread from this article I wrote; *copy and paste the article* for *purpose*. My audience is composed of *who is your audience*. Provide me with a Twitter thread with * length* and *tone* from key insights in my article.
This is an example of our prompt:
I am a CMO for a Bitcoin content marketing company, and I need to create a nuanced Twitter thread from this article I wrote; https://riseup.media/crypto-marketing-tips-for-bitcoin-startups/ to engage with the Bitcoin community. My audience is composed of Bitcoin startups and digital marketing professionals. Provide me with a Twitter thread with 8-12 Tweets that are engaging and informative from key insights in my article.
These are the results:
2. Create LinkedIn Posts from Your Blogs
You can use ChatGPT to optimize several aspects of your LinkedIn presence, from writing your portfolio and cover letter to crafting your ‘about’ section. Here is a prompt you can use to repurpose your blog post into a LinkedIn post:
I am a *what you do for a living*.I need to create a LinkedIn post from this article I wrote; *copy and paste the article* for *purpose*. My audience is composed of *who is your audience*. Provide me with a comprehensive LinkedIn post repurposed from my article with a hook at the top and *symbol or emoji* for visibility. Keep the post between *word count range*. The post should be *tone* and have a CTA at the end for people to engage.
This is an example of our prompt:
I am a CMO for a Bitcoin content marketing company. I need to create a LinkedIn post from this article I wrote; https://riseup.media/bitcoin-email-marketing-strategy/ to establish our brand as experts in the industry. My audience is composed of Bitcoin companies and digital marketing professionals. Provide me with a comprehensive LinkedIn post repurposed from my article with a hook at the top with rocket and blast emojis where applicable. Keep the post between 300-450 words. The post should be interactive and up-to-date and have a CTA at the end for people to engage.
These are the results:
3. Convert Your Video Transcripts into Blog Posts
You can save hours of transcribing by using ChatGPT to convert your video into a blog post. Here is a simple prompt you can follow:
I am a *what you do for a living*, and I need to create a blog post from this video transcript; *copy and paste video transcript* for * purpose*. My audience is composed of *who is your audience*. Provide me with a blog that is *tone*. The blog post should have *word count range* and in *voice*. Paragraphs should have *number of sentences*. Include updates on the topic where relevant.
Suggest relevant meta descriptions that will encourage people to read the blog.
Alternatively, you can get AI-generated videos by repurposing your blog on ChatGPT. Here’s a prompt for that:
I am a *what you do for a living*, and I need to create a video transcript by repurposing this article I wrote; *copy and paste the article* for *purpose*. My audience is composed of *who is your audience*. Provide me with a video transcript with a * tone*. Cite 1-2 research points from authoritative sources. Suggest ideas for relevant video thumbnails, background music, and cinematography shots.
This is an example of our prompt:
I am a CMO for a Bitcoin content marketing company. I need to create a video transcript by repurposing this article I wrote; https://riseup.media/content-marketing-books-bitcoin-startup-cmos-should-read/ for a YouTube video. My audience is composed of Bitcoin startups and digital marketing professionals. Provide me with a video transcript with a friendly tone. Cite 1-2 related research points from authoritative sources. Suggest ideas for relevant video thumbnails, background music, and cinematography shots.
These are the results:
4. Craft a Weekly Email Newsletter From Your Blogs
There are several ways you can use ChatGPT can help with newsletter creation, like publishing a calendar, generating ideas, and coming up with email subject lines with high opening rates.
Here’s a prompt on repurposing your blog to craft a weekly newsletter with ChatGPT:
I am a *what you do for a living*. I need to create a weekly email newsletter by repurposing this article I wrote; *copy and paste the article* for *purpose*. My audience is composed of *who is your audience*. The newsletter should have *you can add length, tone, and structure instructions*. Add CTA at the end of the newsletter and give suggestions on the email subject line to achieve a high opening rate.
This is an example of our prompt:
I am a CMO for a Bitcoin content marketing company. I need to create a weekly email newsletter by repurposing this article I wrote; https://riseup.media/meme-marketing-for-bitcoin-startups/ for my newsletter subscribers (Risers). My audience is composed of Bitcoin startups and digital marketing professionals. The newsletter should have a casual tone, be concise and highlight key points in 500 words. Add CTA at the end of the newsletter and give suggestions on the email subject line that will achieve a high opening rate.
These are the results:
5. Create Slides for Social Media
Artificial intelligence is a great way to repurpose blogs into engaging slides you can use for carousels for social media. Here is a simple prompt to create slides on ChatGPT:
I am a *what you do for a living*. I need slides from repurposing this article I wrote; *copy and paste the article* for *purpose*. My audience includes *who is your audience*. Provide slides with *you can add word count per slide and the number of slides.* Also, suggest relevant themes and slide visuals/images with CTA on the first and last slide.
This is an example of our prompt:
I am a CMO for a Bitcoin content marketing company. I need slides from repurposing this article I wrote; https://riseup.media/how-to-spot-an-amazing-content-marketing-writer/ for Instagram. My audience includes Bitcoin startups and digital marketing professionals. Provide 5-10 slides with 15-20 words per slide in Q&A format. Also, suggest relevant themes and slide visuals/images with CTA on the first and last slide.
These are the results:
While ChatGPT can be an excellent content repurposing assistant, you will still need to edit what the AI spits out yourself. The primary drawback of AI-generated content is that its tone of voice won’t be your brand voice.
Also, ChatGPT doesn’t “speak Bitcoin,” so you will still need to edit out parts that sound generic, awkward, or simply don’t fit into your brand’s style of communication.
If you have any questions about content repurposing or how to implement ChatGPT effectively into your content strategy, contact us here.
