Marketing keeps evolving. Methods that worked a few years ago might not work today. As a marketer, it’s important to stay on top of the latest trends if you want your brand to succeed. But, how exactly can you do this? By continuously learning. And because content marketing is diverse, finding the best content marketing books is very crucial.
With content marketing, you are not just generating leads but are also building customer loyalty and trust. To help you build your content marketing knowledge for your bitcoin startup, check out the following five content marketing books every Bitcoin startup CMOs should read.
Marketing Rebellion: The Most Human Company Wins
Marketing Rebellion by Mark Schaefer is an excellent read that shouldn’t miss in your top content marketing books. Published in 2019, Schaefer takes a look at human connections and genuine connections and the role they have in marketing. He encourages organizations to think outside the box and revolt against traditional marketing. The book recognizes the rapid changes in consumer trends and the business world in general. This has, of course, been fuelled by rapid technological developments. Because of these changes, Schaefer believes that it’s quite easy for marketers to feel as though they are lost and lagging behind. Schaefer offers readers a realistic framework that they can use to reimagine marketing such that customers are in charge and empowered.
Additionally, the framework is also meant to help marketers stay ahead of the curve. The author’s main objective is to help marketers build their brands on human impressions instead of advertising impressions. In short, this is your go-to book if you are looking to create more personalized content for your audience that is human and helps create customer connections.
GoodReads.com reader’s ranking: 4.3
The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media
The Context Marketing Revolution is a popular content marketing book written by Mathew Sweezey. In the book, Sweezey focuses on how marketers can revolutionize marketing and motivate buyers with unending opportunities via digital media. As Salesforce’s Director of Market Strategy, Sweezey uses his own real-life experience. He lays out the importance of encouraging businesses to accept change and move on from traditional marketing models. He explains why context is crucial when it comes to content marketing as that is what helps content marketers to break through and motivate their customers to buy.
Pulling from new insights and research into current consumer psychology, Sweezey outlines the five key elements of context – available, permissioned, authentic, personal, and purposeful. This book uses vivid examples to highlight to readers a new marketing model that high-performing brands both big and small, are using and how your Bitcoin startup can execute the same for continuous success.
GoodReads.com reader’s ranking: 4.2
Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook
Practical Content Strategy & Marketing is a top content marketing book authored by Julia McCoy. This is a practical, real-life industry guide on marketing and content strategy worth a read by any content marketer. McCoy uses the book to teach CMOs the most important foundations and skills that they need in order to stay ahead in the ever-evolving content marketing industry. As the title suggests, the author uses practical examples in a step-by-step approach. The book has different sections with written exercises to help you to solidify your reading and learning experience.
The best part of this book is that you will be reading from McCoy’s own experiences of starting a content agency with only $75. And this, just to follow her dream despite having dropped out of college. Moreover, she won the top 33rd content marketer globally and her content always ranks at the top of most search engines. If you are looking to build a working content strategy from nothing for your bitcoin startup and don’t know where to start, then this is a must-read.
GoodReads.com reader’s ranking: 4.1
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Epic Content Marketing is a book written by Joe Pulizzi. Fortune Magazine named this book as one of the five must-read business books. In his book, Pulizzi explores how marketers can cut through bad information, commotion, and noise that is cluttering up their audience’s digital space. The author explores how you can pull leads and customers in by creating content and information that they actually want to engage with. The book is a step-by-step guide to creating stories that entertain, inform, and compel customers to act without directly telling them to.
Pulizzi’s book is ideal for marketers looking to find their brand’s content niche. This book is a great resource for content marketers looking to learn and create their own content marketing mission statement. Additionally, you will be able to set up a process for creating and curating epic content while learning how to leverage both social and email channels to build and grow your audience.
GoodReads.com reader’s ranking: 4
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Everybody Writes by Ann Handley is a book that guides marketers on how best they can create and publish content that can help their business thrive. This book is excellent for any CMO that’s struggling with finding their brand’s voice. This is because it’ll enable you to create better narratives and compelling stories.
A lot of marketing revolves around words to share and send messages. Because of that, writing is a key aspect of retaining customers as you will need great written content. Well-written quality content can help your brand appear more competent, trustworthy, and warm. The opposite will, unfortunately, make your brand appear ignorant and dull.
Handley’s book is an excellent read for any CMO that’s struggling with content writing. She uses the book to educate content marketers on how they can improve their copy. And not just for their blogs and customer emails, but also their landing and web pages. She also offers insights on how to use better writing to make your social media channels more snazzy. This book is your go-to guide for creating and publishing any kind of marketing campaign or online content.
GoodReads.com reader’s ranking: 4