Before you go and start investing in SEO, you need to know what your main problems are first.
This is why we created our SEO Audit service!
And no, this isn’t an automated SEO report that gets spit out by some software.
We use several different SEO analytics tools to examine your website’s technical foundation, user experience, keyword rankings, backlink structure, existing content, and more.
Specifically, we look at the following areas in-depth to create your SEO report.
User Experience
It doesn’t matter if you have the most beautiful website in the world, if it doesn’t perform well, search engines won’t view it favorably.
We’ll look at how your website is currently performing and tell you if there is anything you need to fix.
On-Page SEO
Each page should be optimized correctly for search engines.
When you optimize your pages or posts, search engines have a better understanding what your page or post is about.
As part of our SEO Audit, we’ll look at all your pages and posts, evaluating how well they are optimized and what improvements you need to make.
Keyword Rankings
We’ll examine which keywords your website is currently ranking for and look for more opportunities for you to increase those rankings.
For instance, if you’re ranking on page two of Google we can tell you how to get to page one.
We’ll also look for new keywords you could potentially rank highly for.
Content
Having consistent blog content published on your website is great for SEO.
If you do create content currently, we’ll tell you exactly how you can improve it to increase your search engine rankings.
If you don’t produce content, we can give you advice on some content topics to start with.
Off-Page SEO
Backlinks are links from other websites to yours. They act as little ‘votes,’ showing Google that your website is trustworthy and reliable.
We’ll look at how many backlinks your website is currently receiving and tell you how how you can increase your backlinks naturally.