Statistics from a YPulse study show that 55% of 13-35-year-olds send memes on a weekly basis, and 30% send them daily. Another study by The NYU Dispatch showed that meme marketing could have up to 60% organic engagement and ten times the reach as compared to traditional marketing graphics, which have 5% engagement.
With such data supporting the importance of memes in marketing, it is no surprise that many Bitcoin companies are executing meme marketing campaigns.
Read on to learn what meme marketing is and why it can be a valuable addition to your marketing campaign for your Bitcoin brand.
What is Meme Marketing?
Meme marketing is the sharing of humorous visuals for marketing purposes.
Memes come in various formats, including images, videos, or text. They can play different roles depending on the context they appear and what goals they were intended to achieve.
Socially, memes are used to explain thoughts, situations, or people in humorous ways. They serve as an easy way to communicate an idea and play a massive role in shaping pop culture. This use of memes has further trickled down into marketing, with many brands recognizing their impact.
With the average person spending up to 59 hours a week on the internet and 75% of 13-36-year-olds sharing memes online, meme marketing can help any brand, including yours, to have a wider reach.
A Single Meme Says More Than a Thousand Ads: Why Meme Marketing Works
Memes are increasingly making waves in content marketing. Here’s why meme marketing works so well in the current market, especially for Bitcoin brands.
Memes Can Make Your Brand More Relatable to Your Users
Empathy has been recognized as one of the key drivers in marketing, and with good reason. Everyone likes when someone can recognize their wins or frustrations and let them know that they are not the only ones going through particular situations.
We have seen numerous companies empathize with their customers in ads and static posts. Memes have the potential to encompass emotion using one funny image and a few words.
Your customer can relate more with your brand if they see just how humane or empathetic you and your team is. It reminds them that behind the product or service are people like themselves. People who came up with a great product to solve the issues that they face. This way, they are more likely to buy into your brand’s vision, knowing that you understand their frustrations and are helping them to solve their frustrations.
Memes Make It Easy to Explain Complex Ideas and Concepts
The beauty of memes lies in their simplicity in conveying a message. Your audience can look at a meme and immediately understand exactly what you wanted to communicate. This could be especially useful in the Bitcoin industry, where some concepts may be challenging to convey.
Memes Are Cost-Effective
You can create a meme for free. This saves you on time, energy, and the cost of more traditional methods like tv and radio ads. All you need is a good idea and a meme generator. Then you’re good to go!
Memes are great at increasing engagement on your page. Your audience will appreciate the humor and will remember your memes. Even better, they might retweet or share your meme with different people and potential customers.
Now that you know why memes can work for your brand, let’s look at some things you could keep in mind when you decide to explore meme marketing.
Things to Keep in Mind When Using Memes in Marketing
There are a few things to keep in mind whenever you want to use memes in your content marketing efforts.
Is Meme Marketing For You?
The first thing you need to consider is the relevance of meme marketing to your brand. While meme marketing is great and can work for a lot of brands, it’s essential to ask yourself if it would work with YOUR brand.
- What kind of brand voice and personality does your brand have?
- Are you more of a ‘playful’ kind of brand or more of a ‘technical’ or ‘sober-minded’ brand?
- Would it seem like you are forcing a square peg into a circle hole when you use memes on your pages or sites?
Once you are clear about how you want your customers to perceive you and your brand voice, you can decide if meme marketing is for you.
Who Is Your Audience?
Memes are great when they are relatable. The easiest way to make them relatable is if you understand the audience that you are speaking to or targeting.
There are different factors that you can use to understand your audience, all derived from analytical data from your page or the desired target group. You could categorize your audience into different age groups, interests, technical expertise, location, and more. Then, you can find or create memes they can easily understand and relate to.
Keep It Simple
Just like any joke, memes lose value when they are too complicated and need explanation. Therefore, when you create a meme, keep it simple and easy to understand.
When you create a meme, it’s vital for you to ask yourself if you could accidentally offend your audience. Humor can sometimes be misconstrued and may paint your company in a negative light. Therefore, before sharing memes on your page, ask yourself and others whether it might strike a nerve and have negative repercussions.
Examples of Bitcoin Companies That Are Doing Meme Marketing Right
Now, let’s look at some examples of companies in the Bitcoin industry that have been doing meme marketing right.
Relai is a Bitcoin investment app that allows users to buy and sell bitcoin and set up an automatic savings plan. On social media, especially on Twitter, Relai uses memes extensively in creative ways, from breaking the monotony of informational posts to showing relatable content to their followers.
A meme a day until ATH challenge: Day 1 pic.twitter.com/A1OeCXKKJj
— Relai 🇨🇭 (@relai_app) January 19, 2023
Coinfinity is Austria’s leading Bitcoin broker that enables its customers to buy and sell bitcoin, set up a bitcoin savings plan, secure their bitcoin using a cold wallet, buy and sell bitcoin at Bitcoin ATMs, and more. The company’s marketing team uses a mix of meme marketing, educational content, and thought leadership posts on their social media presence.
1 #BTC = 1 #BTC pic.twitter.com/SF4EOAXHPv
— Coinfinity ⚡️ (@coinfinity) January 14, 2023
FastBitcoins enables users to buy bitcoin faster and directly from their bank accounts or in person at their physical locations. The company has embraced meme marketing as part of its content strategy and posts them regularly on its social media presence.
Furthermore, FastBitcoins takes a unique approach by creating memes using their brand colors and using their brand logo. This helps their users and potential customers to discover their brand quickly.
bitcoin is freedom money. #btc #bitcoin pic.twitter.com/yTTWyUOnNd
— FastBitcoins.com (@fastbitcoins) December 13, 2022
If you are a Bitcoin business that’s active on social media, meme marketing is definitely something you should explore. Humorous content tends to outperform educational or thought leadership content, and memes are a great way to add humor to your social media content.
If you’d like assistance with your social media marketing, click here to learn more about how we can help you. Don’t worry. We’ve got memes. Lots of them!
If you’d like to use content marketing to grow your Bitcoin business, reach out to us. We can help you with that!