Content marketing has become a must for Bitcoin startups, especially for companies that struggle to receive approval to run paid ads. Yet, it can be difficult to balance between day-to-day operations and creating high-quality, engaging content that reaches your target audience.
In most cases, it’s easier for Bitcoin businesses to hire a dedicated cryptocurrency content marketing agency. This helps you to save time and resources, which you can then dedicate to other aspects of your business. But finding the right agency isn’t easy.
Read on to find a list of questions you should ask before working with a cryptocurrency content marketing agency.
7 Questions to Ask Before Picking a Cryptocurrency Content Marketing Agency
Let’s take a look what the most important questions you should ask before hiring a specialized content marketing agency for your Bitcoin business.
1. What do we need to do?
The first step to choosing a marketing agency is understanding exactly what you want to have done. You and your team should analyze the gaps in your content, from what kind of content you require, to the changes you would like done to your site and even the amount of content you require.
Once you have identified the gaps you have, you can then get into researching the content marketing agencies that would suit your needs.
2. Does the marketing agency provide the services you need?
Secondly, you will need to inquire if the agency you are interested in actually provides the services that you require. This will involve reaching out to the management team or checking out their website to look at the products and services they provide.
3. Does the marketing agency have relevant experience?
The next thing you need to look for is the agency’s experience. By looking at their track record, you will be able to gauge if they can deliver results.
For instance, you could check if they have worked with leading Bitcoin companies, the sizes of companies they work with, and what results they have managed to achieve for their clients. This background check will help you understand how much impact the agency’s marketing efforts have brought its customers.
4. Does the marketing agency practice what it preaches?
When you search for the cryptocurrency marketing agency of interest on the internet, what pops up? Do they have content that they have created across various platforms? Do they do for themselves what they want to do for you?
By looking through the quality of content, the agency has created for itself. It will be easy to have a picture of what they can be able to do for your company.
5. How does the agency measure and report success and failure?
Having the right metrics and reports is important in understanding the impact of any marketing efforts by your cryptocurrency marketing agency.
When discussing possible business with any agency, make sure to ask what kind of metrics they use to measure their marketing campaigns. Inquire about how they report and even how long they take to report on their efforts and results.
This will give you an idea of how well-organized and professional an agency is. It will also show you how seamless it will be to work with them.
6. How long have they been in the Bitcoin industry?
The agency or members of its team need to have experience in Bitcoin. Having this knowledge will help them navigate through any changes, identify relevant marketing opportunities, and reach the right audience.
It can work to enlist the help of any agency with limited knowledge of the Bitcoin industry. However, it’s probably better to work with an agency that knows the subject matter of the industry you are in. In other words, you ideally want an agency that can “speak bitcoin.”
7. Do they have lasting partnerships and return clients?
An easy way to measure if your cryptocurrency marketing agency of choice is the best is by how long their partnerships have lasted. This will help you to gauge the level of customer satisfaction before committing to enlisting them as your go-to marketing agency.
If a content marketing agency ticks all the boxes in this list of questions, they might be the right choice for you and your marketing needs.
At Rise Up Media, we can help you grow your Bitcoin startup using best-execution content market strategies. Speak to us to find out how!