Web3 SEO Marketing: A Complete Guide for 2025
SEO remains crucial for Web3 businesses. Allowing your potential customers to find your brand when they’re searching online for the types of products and services you’re offering is one of the best ways to get paying users. Read on to learn everything you need to know about Web3 SEO to make sure you get on […]
What Is Generative Engine Optimization (GEO)? A Guide to Ranking in AI Search
For years, Google has captured about 90% of the search engine market share–generative engine optimization is changing that. Google processes nearly 8.5 billion searches every day, so it’s no wonder marketers want to rank at the top of Google SERPs. But with the advent of generative search, that’s now changing. While Google still dominates search, […]
Web3 Marketing: A Complete Guide for 2025
Web3 marketing isn’t a mystery—it’s just a different game with new rules and plenty of room for bold strategies. Marketers who embrace adaptability and creativity will find plenty of opportunities to make an impact. After all, these are the same qualities driving Web3. The best starting point is to use what we already know about […]
How to Write SEO-Friendly Headlines That Don’t Sound Robotic
A well-written headline acts as the gateway to your content and gives a first impression to readers about what to expect in an article. So make sure it doesn’t suck! Read on to learn how to write SEO-friendly headlines that will get people to read your content. What Is an SEO-Friendly Headline? An SEO headline […]
How to Create People-First Content That Ranks on Google
We have all seen content designed to game the algorithm just to rank on search engines. Now, with generic AI content flooding the internet, we see it even more often. So, how can you differentiate yourself and stand out? Simple. By creating people-first content. So, what exactly is people-first content, and why does it matter? […]
What Is App Store Optimization? A Beginner’s Guide to ASO
With millions of apps on the Google Play and Apple App Store, your app may struggle to stand out among your industry peers. With this level of competition, you need a strategy to catch your target audience’s attention. That’s where app store optimization (ASO) comes in! Read on to learn what app store optimization is […]
SearchGPT Has Arrived: Here’s What Web3 Brands Need to Know!
The rise of generative AI is bringing new dimensions to search, and OpenAI’s SearchGPT is quickly proving its worth. With the ability to combine deep, real-time web data with conversational responses, SearchGPT is revolutionizing how Web3 brands need to approach search and content strategy. Adapting to these AI-driven search dynamics is crucial for staying competitive […]
How to Establish an Authoritative Web3 Brand Identity
The Web3 world is packed with projects; some are celebrated for pushing boundaries, others… less so. As a founder, your brand needs to break through the noise, distance itself from the industry’s pitfalls, and build real, lasting connections with your community. Read on to learn why branding is key for any Web3 project and how […]
How to Remove Bad Backlinks From Your Website
Backlinks can be a game-changer for your website’s SEO—provided they’re the right kind. Quality links help boost your site’s authority, while bad ones? They’ll drag it down. Not all links are created equal, so it pays to know which ones to keep and which to kick! In this guide, we’ll walk you through how to […]
Top 7 Takeaways from the Google Ranking Factors Leak
In 2024, something big happened in the SEO world—a huge leak of internal Google documents that revealed over 14,000 ranking factors. Yes, 14,000! Now, don’t worry. We’re not going to dive into each one of them. Instead, let’s focus on the top takeaways that actually matter for your SEO strategy, especially if you’re in Web3. […]
What Is Voice Search Optimization? A Beginner’s Guide
A few decades ago, the notion of talking to digital voice assistants seemed like science fiction. Nowadays, if you are looking for the nearest cafe, gas station, or drug store, you’ll have no problem asking Google, Siri, or Alexa for recommendations. With billions of voice searches occurring monthly, it’s time to optimize your voice search […]
How to Measure Content Marketing ROI
Content marketing has come a long way from “just post it,” and we’ll see what happens. Today, content marketers are more deliberate in planning, targeting, and tracking marketing campaigns. However, not all companies are clear on how to measure their content marketing strategy’s return on investment (ROI). Read on to find out how to measure content […]