Bitcoin has been around for over a decade, but it’s still considered a relatively new industry. As such, many companies in the Bitcoin space are still figuring out how to market themselves effectively. Content marketing is an increasingly popular strategy for Bitcoin startups, but it can be tough to know where to focus your efforts. That’s why we’ve put together this post outlining content marketing statistics that Bitcoin startups need to pay attention to when it comes to content marketing.
Read on to learn more!
91% of B2B marketers use content marketing
This first stat is a general one, but it’s an important one to keep in mind. Content marketing is now a mainstream strategy for B2B marketers across all industries. If you’re not using content marketing in your Bitcoin startup, you’re missing out on a huge opportunity to connect with your audience.
Blogging generates 67% more leads than businesses that don’t blog
Blogging is one of the most effective ways to generate leads and build a following. By regularly publishing high-quality content, you can establish your Bitcoin startup as a thought leader in the industry and attract potential customers interested in your product or service.
72% of consumers prefer to learn about a product or service through video
According to a study by HubSpot, 72% of consumers prefer to learn about a product or service through video. This highlights the importance of incorporating video content into your Bitcoin startup’s content marketing strategy.
By creating informative and engaging videos showcasing your product or service, you can connect with your audience more personally and effectively. Additionally, video content can help increase brand awareness, improve engagement, and drive more conversions.
Infographics are liked and shared on social media 3 times more than any other type of content
Infographics are a great way to present complex information in a visually appealing way. They’re also highly shareable on social media, making them a great way to increase your brand’s visibility and reach.
70% of people say they’d rather learn about a company through articles than ads
People are becoming increasingly wary of traditional advertising. In fact, 70% of people say they’d rather learn about a company through articles than advertisements. Creating informative, engaging content can build trust with your audience and establish your Bitcoin startup as a credible and trustworthy brand.
Content marketing costs 62% less than traditional marketing
Content marketing is a cost-effective way to promote your Bitcoin startup. In fact, it costs 62% less than traditional marketing. Creating high-quality Bitcoin content that resonates with your audience can attract new customers and build brand awareness without breaking the bank.
Companies that blog have 97% more inbound links
Inbound links are essential for SEO, and companies that blog have 97% more inbound links than those that don’t. By regularly publishing high-quality content, you can improve your website’s search engine rankings and attract more organic traffic to your site.
Content marketing generates 3 times as many leads as outbound marketing but costs 62% less
According to a study by Demand Metric, content marketing generates 3 times as many leads as outbound marketing but costs 62% less. This highlights the effectiveness and efficiency of content marketing as a lead-generation strategy. Creating high-quality content that resonates with your target audience can attract new leads and nurture them into customers.
87% of consumers say that personalized content positively influences their view of a brand
Personalization is becoming increasingly important in content marketing. In fact, 87% of consumers say that personalized content positively influences their view of a brand. Creating personalized content that speaks directly to your audience’s interests and needs can build stronger relationships with your customers and improve brand loyalty.
Blog posts with images receive 94% more views than those without
Adding visuals to your blog posts can significantly increase their visibility and engagement.
According to research by Jeff Bullas, blog posts with images receive 94% more views than those without. Incorporating high-quality images and graphics into your blog posts can make them more visually appealing and shareable on social media. This can help increase your brand’s visibility and attract more traffic to your website.
The Bottom Line
Content marketing is a powerful tool for Bitcoin startups looking to build their brand, attract new customers, and establish themselves as thought leaders in the industry.
You can create an effective, engaging, and cost-effective content marketing strategy by paying attention to the latest content marketing statistics and trends.
If you’d like help with creating content that drives user growth, reach out to us today!