User-Generated Content (UGC) Marketing: A Beginner’s Guide

user-generated content marketing

Imagine scrolling through TikTok, and suddenly, a photo of a friend sporting the latest sneakers pops up in your feed. The caption describes their sheer excitement at adorning the sneakers. That right there is an example of user-generated content! Now, more than ever, brands are using this strategy to generate business leads.  But what exactly […]