What Is Generative Engine Optimization (GEO)? A Guide to Ranking in AI Search

generative engine optimization

For years, Google has captured about 90% of the search engine market share–generative engine optimization is changing that. Google processes nearly 8.5 billion searches every day, so it’s no wonder marketers want to rank at the top of Google SERPs.  But with the advent of generative search, that’s now changing. While Google still dominates search, […]