How to Optimize Your Content for AI Search
Search is no longer human-only: it’s AI-first. In Web3, missing out on AI visibility means handing your competitors the mic while you fade into static. AI search is still a frontier, and pioneers who optimize early will stake the ground that others will scramble to rent later. The trick is to align your content with […]
What Is Search Everywhere Optimization? Introducing the New Era of SEO
When people want to know something, they’re not just going to Google. They’re finding answers on TikTok, Reddit, YouTube, ChatGPT, and other AI assistants. If you’re not showing up on these channels, you’re being edged out of the market, fast. Search Everywhere Optimization is helping brands meet users where they actually search, not where they […]
Web3 Storytelling: How to Effectively Tell Your Brand Story in Crypto
Web3 storytelling requires a fundamentally different approach from traditional marketing. In a space where audiences are fragmented, concepts are technical, and skepticism runs high, brands must focus on clarity over complexity. Successful storytelling in web3 positions your audience as the hero of the narrative, uses strategic hooks to capture attention, and builds trust through consistent […]
Top 5 AI Search (AEO) Agencies for Crypto & Web3 Brands in 2025
As search evolves, Answer Engine Optimization (AEO) is playing an increasingly important role. While many brands continue to focus on traffic and clicks, smart Web3 brands are gaining search visibility in AI-generated answers. Short attention spans and a ‘need-it-now’ mentality are driving more users to AI search. The speed and simplicity of tools like ChatGPT, […]
How to Get Your Brand to Appear in Perplexity
Perplexity AI is changing the rules of search. It offers a fresh, native approach to search results, serving up real answers (with sources) instead of endless links. For brands trying to stay visible in an increasingly fragmented internet, that’s a wake-up call. People are using Perplexity like a search engine, but the platform doesn’t operate […]
Does AI-Generated Content Rank on Google? Here’s What We Know
Marketers have been on a mission to implement as much AI into their marketing processes as possible to increase efficiencies and performance. However, most (especially SEO-conscious) marketers are worried that AI-generated (or AI-assisted) content they’re creating won’t appear in search engines like Google, GPT Search, and Perplexity. Read on to find out whether your AI-assisted […]
How to Get Your Brand to Appear in Google AI Mode
Google’s new AI mode flips traditional search on its head. It trades the list of “blue links” for a cleaner and more succinct results page, and it’s changing the game of SEO. If your business isn’t showing up in Google AI Mode, you risk turning invisible to a growing chunk of users. To get your […]
How to Get Your Brand to Appear in Claude AI
Conversational AI tools like Claude AI are the new gateway to online discovery, while traditional search results are getting fewer clicks now that users can grab quick answers from AI Overviews. It’s no longer enough to rank on Google. You also need to be top of mind for the machines that are answering the questions. […]
Top 7 Blockchain SEO & Content Marketing Agencies in 2025
Having a specialized SEO and content marketing agency can mean the difference between blending into the noise and standing out. When you’re targeting the blockchain and Web3 audience, cookie-cutter content simply won’t cut it. Specialized agencies understand the nuances of decentralized tech and the concerns and questions surrounding it. They’re in tune with the audiences […]
Top 5 Fintech Content Marketing Examples
Fintech companies operate in an incredibly competitive field, going up against established banks, financial institutions, and other fintechs, which is why an effective marketing strategy is essential to acquire paying customers. Read on to discover a list of fintech content marketing examples you can get inspiration from for your next marketing campaign. Great Fintech Content […]
Top 5 Web3 Marketing Books to Read in 2025
Web3 presents numerous exciting and fresh opportunities for marketers. But whether you are a novice or a seasoned marketer, the fast-moving crypto space can be overwhelming. So, having some valuable pointers from seasoned web3 marketers comes in handy. So, here are five essential Web3 marketing books you can add to your reading list. We’ve reviewed […]
Web3 Content Creation: Here’s What Gets You Users!
Web3 is a different beast when it comes to content marketing. Unlike Web2, where paid ads, influencer sponsorships, and aggressive email funnels dominate, Web3 users demand transparency, community involvement, and content that actually provides value. Traditional marketing tactics don’t just often fail—they can actively alienate Web3 users. So, how do you create Web3 content that […]